The Goldilocks Principle: why size and scale must be just right | The Dyson Blog

However, the beams and columns can be any length.

Doing Design to Value this way is very enjoyable.Construction projects are about creating change and development in a variety of areas, from medicine to technology.

They’re full of potential and should be exciting..Process engineering in practice: GSK’S Parma facility design and Factory in a Box.Another interesting thing about Design to Value, is that it’s very suited to uncertainty.

At GSK, I found myself working on a pharmaceutical project in Parma.The goal was to manufacture a drug called an attachment inhibitor to benefit people with HIV and AIDS, for whom other treatments are no longer working.

The drug was in development and GSK wanted to get the product to market as quickly as possible..

When trying to accelerate a product to market, it’s important not to tie things down too early.It means ensuring that the purpose, aspiration and hope for the project is kept alive.

In practical terms a problem statement and value drivers help this.In hospitals, these should be about health improvement, in pharmaceuticals about patients treated or lives saved, in housing about thriving people..

It means visualising in a way which communicates both something aspirational while at the same time something with a playful vagueness about it.We used to block units of operations out in bright colours, using pink to designate an area that was only loosely defined..